Zippo, the famous American cigarette lighter company,
produced a series of lighters featuring the image of Steve McQueen.

Also, during the 1960's, Steve's image was placed on a Dutch matchbox.
Smoking Kills. Zippo Star Steve McQueen 1995-05 E-XI serie 852.151 Modèle 05 Reg 250 High Polih Chrome French Market
Zippo Star Steve McQueen 1995-05 E-XI serie 852.151 Modèle 05 Reg 250 High Polih Chrome French Market.